Yesterday morning in Cannes a gang made off with a million dollars of Chopard jewellery destined for the swan-like necks of the festival’s red-carpet stars. Later the same day, a lone gunman was arrested after firing blanks at Tarantino actor Christoph Waltz. My first thought, in both cases, was “I wonder what movies these stunts have been staged to promote?”
Maybe I’ve been hanging out in Tromaville too long.
I met up with Lloyd Kaufman, the legendary cult film-maker and founder of Troma, in the Marché du Film. Over nearly four decades, Troma has made hundreds of films bearing a distinctive brand of high-octane schlock, gross-out effects and occasional gratuitous nudity, coupled with relatively high production values and often surprisingly witty scripts. Some titles to savour: A Nymphoid Barbarian in Dinosaur Hell; Alien Blood; Angel Negro; Attack of the Tromaggot; and, appropriately, All The Love You Cannes. And that’s just from the ‘A’s. Enjoy the full list here: http://www.troma.com/films/.
At 67, Kaufman shows no signs of slowing down. With a limited budget for marketing, he has long found inventive ways to generate heat. Hence the foundation this year of Troma’s “Occupy Cannes” movement, staging a different promotional stunt – sorry, piece of performance art – each day.
On Thursday they handed out flyers and stickers while a male streaker Tromatised the crowds on the Croisette. On Friday they attempted to stage a lesbian “wedding”, in honour of the tender love story at the heart of Kaufman’s latest oeuvre, Return to Nuke ‘Em High, but the event was shut down by the police.
Opinions vary as to why: Justin the publicist thinks it was revenge by the authorities for the streaker incident. Asta Paredes and Catherine Corcoran, the film’s young stars, say that it was the gay celebration that disturbed the authorities. “France has legalised gay marriage, but it doesn’t come into effect until the 26th, so they said they were in fear of riots. It’s ridiculous: yesterday we had a streaker and nothing happened, but two women displaying a public symbol of love was threatening.”
It’s refreshing, incidentally, that these girls are clearly both highly intelligent (Paredes previously wrote and directed her own short) rather than rent-a-babes. As to Kaufman, there is no doubting his drive and conviction. “You think I do this for the money? These films don’t make any money. Unless you make an underground movie for $150 million and cast Arnold Schwarzenegger, no one gives a fart for true art.”
He likes to smuggle social messages into the films, and behind the laughs, he is in deadly earnest. Kaufman made a promotional film for PETA called Sunny Acres Farms, in which naked humans are locked in tiny cages like chickens, injected with drugs and “humanely” slaughtered. Even Poultrygeist – Night of the Chicken Dead is, he says, about “the dangers of fast food”. The New York Times called it “about as perfect as a film predicated on the joys of projectile vomiting and explosive diarrhea can be”.
As Paredes puts it: “That’s the role of the jester, isn’t it? To make social commentary through humour?”
I’ll leave you with a final intriguing piece of Tromatrivia. I asked Kaufman if, like B-movie maestro Roger Corman, he had helped launch any A-list careers. “They call me the East Coast Roger Corman!” he said, before rattling off a string of names: the creators of South Park; Oliver Stone; Kevin Costner; Samuel L. Jackson; Fergie from the Black Eyed Peas (aged nine in Monster in the Closet).
And you may not have heard of James Gunn, whose first film was Tromeo and Juliet, but you will. He is currently directing the mega-budget Marvel/Disney movie Guardians of the Galaxy.
More on Troma in my International Business Times feature on Cannes promotion: click here.
Click here for the next thrilling episode of Cannes confessions, in glorious Picturerama!