The Brixton Ritzy strike is playing out like a movie. How long before it joins the miners’ strike film Pride, ironically still playing at the Ritzy, on the big screen?
We have the hero’s quest – the staff’s year-long struggle to be paid the London Living Wage. We’ve had the false dawn, where a few weeks ago they seemed to have achieved their goal. Two days ago we had the sudden reversal and the “all is lost” moment, where Picturehouse announced that, to pay for the wage increase, they would be sacking nearly a quarter of the staff. And now we have the intervention of the wise old mentor that gives new hope to take our protagonists into the third act.
The wise old mentor comes in the shape of Will Self in the Standard, Owen Jones in the Guardian, and, um, me in my blog two days ago, which has been Shared on Facebook more than any other I’ve written, proving to me the strength of feeling on the matter.
But much more than that, it comes now in an amazing twist from Curzon Cinemas.
Today, Curzon announced that it is introducing the London Living Wage for all its staff. Said Chief Executive Philip Knatchbull: “This could not have occurred without the support of our shareholders who will subsidise the cost of doing this in the short term until the cost is self-financing through the better quality of work we think paying people properly will engender.”
He was too polite also to say, “Yah boo sucks, Picturehouse, thanks for sleepwalking into a PR shitstorm and giving us all your disaffected boycotting customers.”
The third act of this drama is still unwritten. This isn’t Hollywood, so it may still not have a happy ending. But since entreaties to fair play are useless to a corporation that has a duty to its shareholders, I like the way Knatchbull has phrased it. Curzon is paying its staff because it believes that will pay off financially in the long run. What is true for Curzon is surely also true for Picturehouse.
Companies spend years and millions on building a brand. Picturehouse, under the relatively new management of Cineworld, is flushing all that hard work, money and good will down the toilet for the sake of a couple of quid an hour. It’s just bad business.
So come on, Picturehouse. If you won’t do right by your staff out of a sense of fairness and civic duty, do it because, in the end, it makes financial sense; because that’s what your customers want.
Give us our happy third-act ending.
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