Whoooop! On Monday I wrote of the Brixton Ritzy that “Next time you see one of those nicey-nicey adds for Picturehouse Cinemas that run before every screening, with smiling staff tending to enraptured patrons over Stuart Hancock’s beautiful and elegiac score, you have my permission to vomit into your box of overpriced popcorn.”
This was in reaction to the shocking news that, having agreed to the Ritzy’s staff’s year-long campaign for something approaching the London Living Wage, management had then turned round and said they were to sack a quarter of the workforce to pay for it.
Yesterday I wrote of the swell of support for Ritzy staff, in particular the fact that Curzon Cinemas had announced the London Living Wage for all of their staff. I warned that Picturehouse and its parent company Cineworld were “sleepwalking into a PR shitstorm” and hoped, as in a Hollywood film, that this third-act twist might yet resolve into a happy ending.
Well… it has! The Evening Standard today reports that Cineworld has backed down, and that there will be no redundancies at the Ritzy – one of Picturehouse’s most profitable cinemas. Said chief executive Mooky Greidinger, “Group management was not aware of plans to enter consultations for redundancies at The Ritzy, which is managed by Picturehouse. I am now making this a group matter and I have decided together with Picturehouse management to put an end to the [redundancy] consultation process.”
This modern protest may have run via Facebook and Twitter and email instead of with picket-lines and placards, but it seems to have worked. Well done everyone who took the time, as I and many people I know did, to contact Cineworld and make our displeasure known.