Tag Archives: living wage

Brixton Ritzy staff: “Please, sir, may I have some more?” Bosses: “You’re fired.”

27 Oct
Ritzy staff campaign for the London Living Wage

Ritzy staff campaign for the London Living Wage

Next time you see one of those nicey-nicey adds for Picturehouse Cinemas that run before every screening, with smiling staff tending to enraptured patrons over Stuart Hancock’s beautiful and elegiac score, you have my permission to vomit into your box of overpriced popcorn.

I had been feeling good again about my lovely local cinema, the Brixton Ritzy, since the staff’s year-long campaign for something approaching the London Living Wage recently reached an amicable conclusion – even if the timing, which preceded the announcement of a giant gleaming refurbished Picturehouse in the Trocadero Centre, seemed a tad conveniently designed to deflect any negative publicity.

Well, it seems parent company Cineworld giveth with one hand and taketh with the other. They have just announced that because they are paying staff a little more, they will be sacking nearly a quarter of the Ritzy’s workforce: “at least” 20 out of 93. No other Picturehouse cinema is affected, because no other Picturehouse cinema has yet banded together to ask for a wage increase. They claim to have warned union Bectu that wage increases might entail redundancies, but the scale and speed has taken everyone by surprise.

I’m not a revolutionary or an idealist, but I do believe people should be paid enough to live on. Even George Osborne has been bitten on the arse by the now nearly non-existent power of unions and collective bargaining, when it was announced that though the jobless total had decreased, average Britons were being paid so little that there was an unexpected hole in tax revenues.

Picturehouse cinemas make money because they are friendly places where the cinephile patrons like to linger over a beer to discuss the movies they have seen. This image is reinforced by the aforementioned ad, which puts excellent customer service front and centre. Picturehouse are foolish to allow even the appearance of punishing or deterring those workers who, like Oliver Twist, dare to ask “Please, sir, can I have some more?”.

Sort it out, Picturehouse, before you do irreparable damage to your brand.

LATEST NEWS: Protest works!!! bit.ly/1wgUsC4

Shock around the Troc: Picturehouse announces huge Trocadero development

19 Sep
Trocadero rooftop

Rooftop bar planned for the new Picturehouse Trocadero

Wow. Today’s online Standard has broken the news that Picturehouse cinemas will be taking over the Trocadero Centre on Piccadilly Circus, and from the drawings and plans, it looks ace. I particularly like the rooftop bar, with a view of the London Eye and Houses of Parliament.

The cinema that was there before was a Cineworld multiplex. It was unloved and dilapidated, with ViewLondon reviews complaining of mice (always a problem in cinemas, mind you, with spilt popcorn etc – that’s why rep cinemas always used to have a cat).

Picturehouses, on the other hand, I love. I live five minutes from the Brixton Ritzy, my favourite cinema ever since I moved to London three decades ago (at least after the Scala closed down). As an Oxford student, I used to haunt the Phoenix and the Penultimate Picture Palace, also both now Picturehouse Cinemas. They cater to an artier, hipper crowd, who (lucratively, from the chain’s point of view) are happy to sit around in the bar afterwards discussing the movie. They have an ace loyalty card that gives you discounted beer and food as well as discounted film tickets.

(Less happily, the Ritzy have a workforce who had been striking, since not enough of that beer money was flowing back to them. Last Friday, staff finally accepted a deal which, while it fell short of the London Living Wage they sought, offered 26% pay rise over the next three years. Just in time for the opening of the miners’ strike film Pride, aptly enough.)

Picturehouse Trocadero

Yet more bar space at the Picturehouse Trocadero

The Trocadero deal is a funny old thing, though. Since 2012, as the Standard strangely did not point out, Picturehouse Cinemas have been owned by Cineworld. So really, the new Trocadero complex is less a grand new development, than a grand new rebranding. With a lot of funky bar space thrown in for those hipster movie discussions.

When the buy-out happened, movie fans were concerned that Cineworld would tarnish the Picturehouse brand, turn these quirky indie-feel cinemas into soulless corporates. On the evidence of the Trocadero development, however, the opposite may be the case. If so, hurrah. A movie example might be when Disney bought out Pixar – but rather than ruining Pixar, installed its supremo John Lasseter as creative head of both.

If all multiplexes could become a little bit more Picturehouse, I’d drink to that. Preferably in a rooftop hipster bar.